In recent years, the development of the water purifier / air purifier market is in the midst of turbulence, and the growth rhythm has gradually returned to rationality from explosive growth. Water purification products have entered the market adjustment period, and the after-sales service market has huge potential; the new national standard has promoted the development of the empty net industry, and the market outlook welcomes multiple benefits. The latest white paper predicts that in 2016, the total market size of China's water purifiers / air purifiers is expected to exceed the 40 billion mark.

Water purification products enter the market adjustment period The after-sales service market has huge potential

The white paper shows that, due to the macroeconomic downturn and the continuous expansion of the market, factors such as water treatment equipment in 2016 compared with the overall appliance market, although the performance is still eye-catching, but the growth rate has narrowed. The data in the white paper shows that before 2015, the market was expanding rapidly at a rate of nearly 70%. In the first half of 2016, the cumulative sales of water purification equipment were 13.5 billion yuan, a year-on-year increase of 19%, which was 25 percentage points narrower than the same period last year. It is expected that the retail value of the water purification equipment market in 2016 will reach 28.5 billion yuan, a year-on-year increase of 25%, and the market has entered a period of adjustment.

I learned from the white paper that although the water purification equipment has entered the market adjustment period, although the growth rate has narrowed, the development direction of the internal structure has become increasingly clear. From the perspective of product type, pure water machines using reverse osmosis technology experienced controversy in 2010, development in 2011, and market position established in 2013, and they still maintain relatively strong growth. According to estimates, the scale of the pure water machine market reached 9.5 billion yuan in the first half of 2016, a year-on-year increase of 34.1%; the scale of the water purifier market was 2.21 billion yuan, a year-on-year decrease of 4.1%; the scale of the direct drinking machine market was 1.55 billion yuan, a 11.2% year-on-year decrease; pipelines The size of the machine market was 180 million yuan, a year-on-year increase of 23.1%.

From the perspective of price segment layout, online and offline differentiation is obvious. The online market is more concentrated in the low-price segment. The retail volume of products below 1,000 yuan accounts for 65.2%, the offline market sales of more than 3,000 yuan significantly expand, and the market retail volume accounts for 50.6%.

At the same time, the upgrading and changes in user needs have led to the development and innovation of water purification products. Among them, large water output and low wastewater ratio are the two most demanding points for users, namely filter and energy-saving products will also become the main products for the development of water purification industry. direction.

In addition, since 2012, the sales volume of water purification products has exceeded 20 million units, and the replacement maintenance peak has arrived, which means at least a billion-scale service market. Manufacturers will pay more attention to the post-service of water purification products, which will become one of their profit sources.