Relevant data shows that in 2016, reverse osmosis water purification technology has basically replaced ultrafiltration and has become the mainstream of the market, while electrolytic technology water purification machines have gradually faded out of the market. In addition, water purifiers, such as functional water machines and small-molecular cluster water machines, which are commonly used in trade fairs or direct sales, have gradually disappeared with consumers' increasingly rational consumption of water purification products.

After two years of fighting with ultrafiltration technology in 2014 and 2015, reverse osmosis technology has basically replaced ultrafiltration and has become the mainstream of the market. Relevant data show that the share of retail sales of reverse osmosis water purification equipment in 2016 has exceeded 80%. At present, the core technology of water purifiers has formed a pattern of reverse osmosis, supplemented by ultrafiltration, and microfiltration, nanofiltration, ceramics and other clusters. The electrolytic technology water purifier has gradually faded out of the market. In addition, water purifiers, such as functional water machines and small-molecular cluster water machines, which are commonly used in trade fairs or direct sales, have gradually disappeared with consumers' increasingly rational consumption of water purification products.

Domestic brands: gradually focus and explore the technology that can best solve water quality problems

The status quo of the increase in the proportion of reverse osmosis presented in 2016 is mainly that domestic brands gradually focus on the core technology of water purifiers to reverse osmosis technology. The brand's guidance from products and technology has a direct impact on the market.

反 The brands that have been cut into the e-commerce channel have invariably started with the reverse osmosis technology as the core, which has directly indirectly guided the industry. The original brand with ultrafiltration technology as its core technology, due to the late transition to reverse osmosis technology, also showed a decline in sales and a sharp decline in sales channels.

Foreign brands: localization is first of all technology localization

相比 Compared with European and American markets, China's water quality environment is seriously polluted by industrial chemical pollution and heavy metals.

In this regard, industry insiders have made analysis and suggestions: due to the different stages of economic and technological development, environmental protection, and uneven consumption levels in various countries, there are also some differences in the development of water treatment in various countries.

For example, in European countries, because of the relatively complete environmental management and waterway network, they especially focus on the development of pipeline protection equipment and have leading technologies, so the front-end equipment is relatively more prominent. The United States also has a vast area, and there are also differences in water quality across the region, but environmental protection is relatively complete, and large-scale water treatment facilities are relatively advanced. Therefore, most of the end-drinking products that improve taste and central home appliances are comfortable. Bacteria and viruses in India are very serious, so water treatment equipment must have sterilization function based on deep purification. Japan and South Korea's leading water purifiers and desktop water purifiers focus on volume design and improvement while ensuring water quality.

In the process of rapid development in China, there are differences between provinces, cities, and even different administrative regions and communities in the same region. It is difficult to find a product or series that meets the needs of the people, so there are many demand points and market guidance points. . Starting from the need to improve water quality to improve the quality of life, and from the perspective of ensuring basic safety and then considering advanced improvement, the water purification equipment in the Chinese market must help solve the problem of water resources including heavy metals that are generally recognized by society due to rapid industrialization in recent years The problem of diverse pollutants is not only ubiquitous in large cities, but also in industrial villages. Therefore, the difference in water quality in different regions of China makes reverse osmosis water purifiers with the highest filtration accuracy become the mainstream functional product category in the market.